The Owner of Lamare Guitars, Paul Weaver, contracted me to tell his story of the process he employs in creating his handmade guitars. Utilizing hand tools only, he wanted to showcase and tell his story of what is entailed in the process of creating each guitar that he creates for his clientele.
The project was shot over the course of a month as the client was building a guitar for a customer and time was needed to allow for the proper construction techniques used in the building of these custom guitars. A combination of video, audio and stills assembled in post production allowed for a full sensory marketing piece for the client.